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2025 Servus Edmonton Marathon
Charity Challenge Program 

The 2025 Servus Edmonton Marathon Charity Challenge is designed to support charities in their fundraising efforts while providing participants with the opportunity to contribute to a cause of their choice. This program offers targeted access to thousands of interested donors while alleviating the administrative burden associated with organizing a fundraising event, allowing charities to focus on engagement and impact. 

Program Overview 

The Servus Edmonton Marathon attracts thousands of participants annually. As an Official Charity Partner, your organization will have the opportunity to raise funds directly through the event's registration platform, Race Roster. There are no associated costs for becoming an Official Charity.

Participating charities receive the following benefits: 

  • Access to Race Roster’s integrated fundraising platform. 

  • Weekly disbursement of funds raised. 

  • Real-time monitoring of fundraising progress via an online dashboard 

Fundraising Mechanics - How it Works 

During the registration process, participants are prompted to make a one-time donation to an Official Charity of their choice. Additionally, each participant is automatically assigned a customizable fundraising page, which they can share within their networks. Donations can be made to individual participants, fundraising teams, or directly to an Official Charity. 

Performance-Based Incentives 

The 2025 Servus Edmonton Marathon will recognize and reward the top-performing charities in the following categories with special event awards: 

  1. Highest Total Funds Raised

    • 1st place - 

    • 2nd place -

    • 3rd place -

  2. Highest Number of Fundraising Participants

    • 1st place -

    • 2nd place -

    • 3rd place - 

Important Considerations

  • Offline donations must be verified to count towards prizing eligibility. 

  • A charity can only win in one category. If an organization ranks in the top three across multiple categories, they will be awarded the higher prize. 

  • Fundraisers are defined as participants who have raised a minimum of $40. 

For additional details or to apply as an Official Charity Partner, please contact the Servus Edmonton Marathon Charity Challenge program team.

For questions contact us at info@edmontonmarathon.ca

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